About Me.
Hi, I'm Joonas Tauriainen
I'm a visual storyteller with a strong design background, driven by a passion for big ideas and creative concepts. With nearly 20 years of professional experience in branding, visual design, art direction, marketing, and conceptual design, I have had the privilege of collaborating with renowned companies and iconic brands such as ABLOY, UPM, Volvo, Hartwall, HK, Valio, Altia, Polar, Sako, K-rauta, and many others.
Work experience
2022-2025
Creative, Art Director
SEK
Led creative design and visual storytelling across multiple brands, shaping clear identities and cohesive narratives. Drove concept development and brand-building ideas by combining strategic thinking with high-impact design across print, digital and social media. Guided projects from early concept to final execution, collaborating closely with account managers, copywriters and multidisciplinary teams to deliver compelling brand experiences. Integrated generative AI tools into the concepting phase, improving ideation speed and increasing visual variation across projects
2017- 2022
Art Director / Creative Lead
Mirum Agency/
Wunderman Thompson
I led creative design and visual direction within client teams, shaping brand identities and developing holistic concepts that supported clients’ business goals. From ideation to final execution, I ensured high-quality results and a consistent visual identity across all channels. I also mentored junior designers, guiding their creative and project management skills to strengthen the team and achieve each project’s objectives.
2015-2017
Senior Designer
Mirum Agency
I specialized in graphic and concept design, delivering creative solutions that strengthened brand presence and engagement. As a Senior Designer, I guided and mentored junior designers, fostering their professional growth and ensuring consistently high-quality output across projects. I partnered with a diverse portfolio of clients, creating strategically driven and visually distinctive concepts aligned with each brand’s goals. This included combining creative direction, hands-on design, and team leadership to produce impactful campaigns and cohesive brand experiences.
2011-2015
Visual Designer
Dynamo Advertising /
Dynamo & Son
Delivered image editing, graphic design and packaging design for diverse brand and campaign projects. Produced print materials (magazine ads, brochures, flyers, POS, trade show graphics, packaging) and created digital assets including banners and website layout concepts. Ensured precise execution, brand consistency and production-ready quality across all visual deliverables.
2006-2010
Ad Assistant
W. Steinmann
Supported the creative team with image editing, graphic design and packaging design tasks across a wide range of print materials. Produced and finalized campaign assets for various formats, including magazine ads, flyers, point-of-sale materials, trade show graphics and packaging. Ensured visual accuracy, brand consistency and production-ready quality throughout all deliverables.
